Why oxygen?

Because oxygen is the very essence of life. It's as critical for the development of healthy skin as it is for the functioning of your heart, your lungs and the body's other vital organs.

Cleansing Lotion | Invigoration Toner | Soft Grain Scrub | Citrus Plus moisturizer | Hydrating Complex Moisturizer | Intensive Eye & Neck Cream | Glycolic Serum

I.D.E.A. Concepts has scientifically harnessed the power of revitalizing, life-giving oxygen in a unique marriage with traditional botanical remedies. The outcome: an advanced line of products which genuinely achieve results that have to be seen to be believed.

Based on the painstaking research of international dermatologists and cosmetologists, the outstanding ingredients in Genisys work synergistically to nourish and restore your skin to a more pleasing, youthful appearance.

Noticeably smoother, softer skin and a lessening of sun-induced imperfections like fine lines, spots and sallowness can be yours--in a matter of weeks.

Genisys utilizes the unique stabilized liquid oxygen formulation, Syntra-Gen Plus along with a harmonious balance of botanical extracts with the much-acclaimed alpha hydroxy fruit acids (AHAs) and anti-oxidants.

The age-defying benefits of botanicals and fruit extracts have been well known since ancient times.

Cleopatra, in fact, is said to have put her faith in baths of sour milk. And, before the French revolution, the fine ladies of the royal court believed in the properties of red wine to keep their faces supple. (What they and Cleopatra had actually discovered was what we know today as alpha hydroxy acids).

As the 20th century comes to a close, however, women (and men) face far greater challenges. The ravages of time and nature--the sun and wind, for instance­have taken an obvious toll. Man-made elements such as pollution and improper use of make-up and other skin care products have also conspired to damage the healthy skin with which we were born.

On top of all this, a dramatic decrease in the oxygen content of the air we breathe has become an ever-present invisible menace. Compared with the 38 percent enjoyed by our ancient ancestors the average oxygen content of the earth's air today is only 19 to 21 percent (and in some of our larger cities a mere 12 to 15 percent).

Skin has to 'breathe.' It needs oxygen to maintain a healthy cell metabolism, helping skin look smooth and vibrant by repairing itself and removing wastes from the skin cells.

But, as you get older, your skin's ability to absorb oxygen through the air and the bloodstream diminishes. By the time you're 30, as much as 25 percent of your skin's normal oxygen supply may be lost; by the age of 40 up to half of the skin's respiration ability can have been significantly impaired. Result: dull, aging skin.

As we age the dermal layers of the skin (epidermis) thins out. Water is more readily lost from the cells and the skin becomes dry, wrinkled, lined and blotchy.

It also loses the oxygen that is dissolved in the water.

Most moisturizers do prevent some water loss from the skin cells. But moisture and other nutrients can only do so much. Oxygen is the solution--especially the bio-available oxygen in Genisys. Boost the oxygen content of the cells and you boost the cells' ability to metabolize all other nutrients.